Sustainable Marketing

by Dahlstrom, Crosno

ISBN: 978-0-9971171-9-6 | Copyright 2018

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Table of Contents and Preface (pg. i)
Part One: Intruction (pg. 1)
Chapter 1 An Overview of Sustainable Marketing (pg. 3)
Chapter 2 Sustainability-Based Strategic Planning (pg. 21)
Chapter 3 Sustainability and Ethical Decision Making (pg. 39)
Part Two: Sustainable Promotional Strategies (pg. 57)
Chapter 4 Understanding the Consuption Process (pg. 59)
Chapter 5 Influencing Consumer Choice (pg. 77)
Chapter 6 Discovering Value via Market Analysis (pg. 99)
Chapter 7 Communicating Value via Integrated Marketing Programs (pg. 123)
Chapter 8 Proclaiming Value via Branding and Labeling (pg. 149)
Part Three: Sustainability Throughout the Supply Chain (pg. 173)
Chapter 9 Proclaiming Value via Sustainable Pricing Strategies (pg. 175)
Chapter 10 Providing Value in Sustainable Supply Chains (pg. 199)
Chapter 11 Delivering Value in Retailing (pg. 225)
Chapter 12 Producing Value via Innovation (pg. 251)
Chapter 13 Sustainable Services Marketing (pg. 271)
Part Four: Sustainability Reporting (pg. 287)
Chapter 14 Reporting Value to Stakeholders (pg. 289)
Appendices: Macro-Economic Energy Consumption (pg. 309)
Appendix 1 The Environment and Consumption (pg. 311)
Appendix 2 Geopolitical Action and Consumption (pg. 337)
Appendix 3 The Role of Household Consumption (pg. 351)
Appendix 4 Energy Consumption in the Services Sector (pg. 359)
Appendix 5 Energy Consumption in the Transportation Sector (pg. 367)
Appendix 6 Energy Consumption in the Industrial Sector (pg. 387)
Appendix 7 ISO 14000 (pg. 403)
Index (pg. 407)
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