Sustainable Marketing, 3e

by Dahlstrom, Crosno

ISBN: 978-1-948426-37-4 | Copyright 2022

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Preface (pg. i)
CH01 An Overview of Sustainable Marketing (pg. 1)
CH02 Sustainability-Based Strategic Planning (pg. 27)
CH03 Sustainability and Ethical Decision Making (pg. 45)
CH04 Understanding the Consumer's Pursuit of Value (pg. 63)
CH05 Influencing the Consumer's Pursuit of Value (pg. 85)
CH06 Discovering Value via Market Analysis (pg. 107)
CH07 Communicating Value via Integrated Marketing Programs (pg. 131)
CH08 Proclaiming Value via Branding and Labeling (pg. 155)
CH09 Providing Value via Sustainable Product Strategies (pg. 181)
CH10 Proclaiming Value via Sustainable Pricing Strategies (pg. 201)
CH11 Providing Value in Sustainable Supply Chains (pg. 229)
CH12 Delivering Value in Retailing (pg. 259)
CH13 Producing Value via Innovation (pg. 283)
CH14 Sustainable Value in Services Marketing (pg. 303)
CH15 Reporting Value to Stakeholders (pg. 321)
A1 The Environment and Consumption (pg. 343)
A2 Geopolitical Action and Consumption (pg. 371)
A3 The Role of Household Consumption (pg. 385)
A4 Energy Consumption in the Services Sector (pg. 393)
A5 Energy Consumption in the Transportation Sector (pg. 401)
A6 Energy Consumption in the Industrial Sector (pg. 421)
A7 ISO 14000 (pg. 437)
Index (pg. 441)
Instructors Only