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Sustainable Marketing, 3e
by Dahlstrom, Crosno
ISBN: 978-1-948426-37-4 | Copyright 2022
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The Chicago Business Press titles have been acquired by Sage.
Product
page: https://us.sagepub.com/en-us/nam/sustainable-marketing/book287828
Instructor site: https://edge.sagepub.com/dahlstrom3e
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| Preface (pg. i) | |
| CH01 An Overview of Sustainable Marketing (pg. 1) | |
| CH02 Sustainability-Based Strategic Planning (pg. 27) | |
| CH03 Sustainability and Ethical Decision Making (pg. 45) | |
| CH04 Understanding the Consumer's Pursuit of Value (pg. 63) | |
| CH05 Influencing the Consumer's Pursuit of Value (pg. 85) | |
| CH06 Discovering Value via Market Analysis (pg. 107) | |
| CH07 Communicating Value via Integrated Marketing Programs (pg. 131) | |
| CH08 Proclaiming Value via Branding and Labeling (pg. 155) | |
| CH09 Providing Value via Sustainable Product Strategies (pg. 181) | |
| CH10 Proclaiming Value via Sustainable Pricing Strategies (pg. 201) | |
| CH11 Providing Value in Sustainable Supply Chains (pg. 229) | |
| CH12 Delivering Value in Retailing (pg. 259) | |
| CH13 Producing Value via Innovation (pg. 283) | |
| CH14 Sustainable Value in Services Marketing (pg. 303) | |
| CH15 Reporting Value to Stakeholders (pg. 321) | |
| A1 The Environment and Consumption (pg. 343) | |
| A2 Geopolitical Action and Consumption (pg. 371) | |
| A3 The Role of Household Consumption (pg. 385) | |
| A4 Energy Consumption in the Services Sector (pg. 393) | |
| A5 Energy Consumption in the Transportation Sector (pg. 401) | |
| A6 Energy Consumption in the Industrial Sector (pg. 421) | |
| A7 ISO 14000 (pg. 437) | |
| Index (pg. 441) | |
| Instructors Only | |
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