Dr. Rich is a marketing professor at Bowling Green State University, where he focuses his teaching and research on professional selling and sales management issues. His other publications include the textbook Sales Force Management and a number of articles in leading marketing journals, such as the Journal of the Academy of Marketing Science and Journal of Personal Selling and Sales Management. Greg regularly coaches undergraduate students for the National Collegiate Sales Competition and other case competitions, and is co-developer of a sales force simulation game called Cantopia. Greg has a Ph.D. in Business from Indiana University (1995). He enjoys golfing, jogging, playing guitar and spending time with his wife Linda and their three sons.